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This book offers a semantic and metasemantic inquiry into the representation of meaning in linguistic interaction. The author's view represents the most radical stance on meaning to be found in the contextualist tradition and thereby the most radical take on the semantics/pragma…
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to expl…
