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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps…
Global collaboration: Intercultural experiences and learning offers qualitative studies of collaboration processes conducted in globalizing companies based in Denmark and with subsidiaries in Asia. It addresses the specific contexts of collaboration and studies how people with d…
This text examines the relationship between multinational companies, regional development and governments, using an international political economy framework of bargaining between government and multinationals. It critically analyzes the role of foreign investment in economic de…
The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global e…
Now in its fourth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, International …