An integral resource to guide your social strategy toward success, this informative text with case studies offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. --
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one and by understanding and influe…
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influe…
"The Social Media Marketing Workbook makes it easier than ever to market your business on all the major social media networks--from Facebook to Twitter, LinkedIn to Yelp, Pinterest to YouTube and everything in between."--Back cover
"The Social Media Marketing Workbook makes it easier than ever to market your business on all the major social media networks -- from Facebook to Twitter, LinkedIn to Yelp, Pinterest to YouTube and everything in between"--Back cover
"The Social Media Marketing Workbook makes it easier than ever to market your business on all the major social media networks--from Facebook to Twitter, LinkedIn to Yelp, Pinterest to YouTube and everything in between."--Back cover
A pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally de…
"As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibi…
"As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibi…
"As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibi…
