Doing interviews
by Brinkmann, Svend, Kvale, Steinar
fromThe SAGE Qualitative Research Kit
by Brinkmann, Svend, Kvale, Steinar
fromThe SAGE Qualitative Research Kit
Provides students and professionals in a wide variety of disciplines with the "whys" and "hows" of research interviewing.
This guide teaches readers how to "take control" of an interview, how to ask the right questions, how to "read" the interviewer's signals, how to develop a winning professional "storyline", and how to follow-up after the interview.
"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout …
"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout …
Methods for the development, evaluation and testing of survey questionnaires have changed radically in since the 1980s. This volume offers an overview of contemporary thinking.
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus…