"What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Re…
"What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Re…
"What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value. Re…
"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry ex…
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the m…
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade ... or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the …
"In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-c…
"In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-c…
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and…
The work evaluates the costs of low priced clothing while tracing the author's own transformation to a conscientious shopper, a journey during which she visited a garment factory, learned to resole shoes, and shopped for local, sustainable clothing. Until recently, she was a typ…
The work evaluates the costs of low priced clothing while tracing the author's own transformation to a conscientious shopper, a journey during which she visited a garment factory, learned to resole shoes, and shopped for local, sustainable clothing. Until recently, she was a typ…
The work evaluates the costs of low priced clothing while tracing the author's own transformation to a conscientious shopper, a journey during which she visited a garment factory, learned to resole shoes, and shopped for local, sustainable clothing. Until recently, she was a typ…
