"This book examines the relationship between terrorism and counterterrorism and how it operates within the broader context of communication, control, power and democratic governance at the national, international and transnational level. A culmination of decades of research on t…
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Psychosoziale Berufe sind gekennzeichnet durch überdurchschnittlich hohe Anteile an sozialer Kommunikation im beruflichen Handeln. Hilfeprozesse werden nur durch gelingende Kommunikation wirksam und kompetente Gesprächsführung wird so zum Schlüssel für erfolgreiches berufliches …
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergradu…
"Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing …
Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture. Proceeding mode…
"Covering major developments from post-war cybernetics and telegraphy to the Internet and our networked society, Remodelling Communication explores the critical literature from across disciplines and eras on the models used for studying communications and culture. Proceeding mod…