Explanatory style
Despite what most people think (including many marketers) human beings make decisions based on emotion and THEN rationalize them. Understanding how to exploit this fact is what distinguishes the best copywriters from the rest. In Persuasive Copywriting Andy Maslen goes beyond th…
Acclaimed for its strong theoretical framework and consistent organization, Arnold and Boggs' Interpersonal Relationships: Professional Communication Skills for Nurses, 6th Edition, remains the definitive resource in developing effective communication with clients, families, and…
Acclaimed for its strong theoretical framework and consistent organization, Arnold and Boggs' Interpersonal Relationships: Professional Communication Skills for Nurses, 6th Edition, remains the definitive resource in developing effective communication with clients, families, and…
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influen…
Yes, you can learn to talk to anyone, anytime, anywhere. And here's how. Conversation is one of the most decisive factors in our success in business and in life. It's also an art anyone can learn -- with the help of a few simple tips, guidelines and techniques. The Art of Talkin…
Yes, you can learn to talk to anyone, anytime, anywhere. And here's how. Conversation is one of the most decisive factors in our success in business and in life. It's also an art anyone can learn -- with the help of a few simple tips, guidelines and techniques. The Art of Talkin…
