"This book explores how the ideas we have about race are produced and reproduced in everyday acts of consumption, and gives us a new way of thinking about the centrality of race to our lives. It argues that consumption is not a superficial leisure activity, but plays a very impo…
"This book explores how the ideas we have about race are produced and reproduced in everyday acts of consumption, and gives us a new way of thinking about the centrality of race to our lives. It argues that consumption is not a superficial leisure activity, but plays a very impo…
"What does it mean when consumers 'shop with a conscience' and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern …
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online n…
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many…
