Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". This book presents an analysis of public information messages…
This volume deals with a variety of pragmatic issues involved in cross-language and interlanguage studies as well as second-language acquisition and cross-cultural studies. Part I contains papers dealing with general issues stemming from contrastive work, for example, the questi…
"Interaction in Mandarin Chinese and English as a Multilingua Franca: Context, Practice, and Perception proposes a model of context, practice, and perception and raises awareness of the importance of understanding language use and perception in context in order to avoid intercul…