Wie können Wertschöpfungs- und Marktprozesse bei Gütern, die aufgrund ethischer Kriterien Menschen unabhängig ihrer finanziellen Möglichkeiten zugänglich sein sollen, nach ökonomischen Optimalitätskriterien gestaltet werden? Diese Frage stellt sich vor allem bei Gütern, die der …
Werbung spricht ihre Rezipient*innen über alle Sinne an: optisch über Bilder und Texte; akustisch über gesprochene und gesungene Sprache, Musik und Geräusche; haptisch z. B. über Verpackungen; olfaktorisch über Düfte; gustatorisch über Kostproben. Der interdisziplinäre Band mit …
"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attent…
"The Cultural Turn in International Aid is one of the first volumes to analyse a wide and comprehensive range of issues related to culture and international aid in a critical and constructive manner. Assessing why international aid is provided for cultural projects, rather than …
For nearly twenty years, social scientists and policy makers have been highly interested in the idea of the creative economy. This book contends that mainstream considerations of the economic and social force of culture, including theories of the creative class and of cognitive …
For nearly twenty years, social scientists and policy makers have been highly interested in the idea of the creative economy. This book contends that mainstream considerations of the economic and social force of culture, including theories of the creative class and of cognitive …
"A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most…
"A Token of My Affection shows in detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most…
Examines the rise of Chinese businesspeople who invested in cultural enterprises in the late 19th and 20th centuries, revealing how rapidly evolving technologies and growing transregional ties created fertile conditions for business success in the cultural sphere.
Examines the rise of Chinese businesspeople who invested in cultural enterprises in the late 19th and 20th centuries, revealing how rapidly evolving technologies and growing transregional ties created fertile conditions for business success in the cultural sphere.
Workers in cultural industries often say that the best part of their job is the opportunity for creativity. At the same time, profit-minded managers at both traditional firms and digital platforms exhort workers to "be creative." Even as cultural fields hold out the prospect of …
"Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, acti…
The aim of this book is to embed the 'new culturalism' theoretically and relate it to longer-standing debates about culture and/or economy. The result is the first significant text book to explore the interrelationship between culture and economics.
