Die kundennahen Prozesse in den Bereichen Marketing, Vertrieb und Service sind einem Transformationsprozess unterworfen. Im Zuge einer verstärkten Self-Service Orientierung werden immer mehr Aufgaben von Unternehmen auf die Kunden übertragen. Die Konzeption erfolgreicher Interne…
"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a p…
"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and f…
"This book unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance technology change influencing the running of online business"
