Digitalisierung, Globalisierung und Niedrigzinsumfeld sorgen für einen hohen Transformationsdruck auf die Bank- und Finanzbranche. Dieses Buch gibt innovative Impulse zur Bewältigung der Heraus-forderungen, indem branchenübergreifend individuelle Lösungen in Bezug auf Kundenorie…
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking …
In "New Test for Authenticity", the authors give managers two key questions to ask about their company, their leader or public face, or their company's offering: Is it true to itself? Is it what it says it is? In "Definitive Standards of Authenticity", the authors list the five …
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.