The third edition of the bestselling text "Research Design" enables readers to compare three approaches to research - qualitative, quantitative and mixed methods - in a single research methods text. The book presents these three approaches side by side within the context of the …
The popularity of the Web and Internet commerce provides many extremely large datasets from which information can be gleaned by data mining. This book focuses on practical algorithms that have been used to solve key problems in data mining and which can be used on even the large…
You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior ... As you drive to the store to buy the computer bundle, you get an offer f…
Chaos and complexity are the new buzz words in both science and in contemporary society. The ideas they represent have enormous implications for the way we understand and engage with the world. This work introduces students to the central ideas which surround the chaos/complexit…
Providing an executive blueprint for assessing the sources of cash flow and measuring how well they are being harvested, this book explores the difficulties of measuring brand equity in practical terms.
Providing an executive blueprint for assessing the sources of cash flow and measuring how well they are being harvested, this book explores the difficulties of measuring brand equity in practical terms.
Quantitative Research Methods in Translation and Interpreting Studies encompasses all stages of the research process that include quantitative research methods, from conceptualization to reporting. In five parts, the authors cover: * sampling techniques, measurement, and survey …
Research Methods in Human Resource Management is a key resource for anyone undertaking a research report or dissertation. It covers the planning and execution of HRM research projects, from investigating and researching HR issues to designing and implementing research and then e…
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings,…
The social sciences are becoming datafied. The questions once considered the domain of sociologists are now answered by data scientists operating on large datasets and breaking with methodological tradition, for better or worse. The traditional social sciences, such as sociology…
