Social science data analysts have long considered the mediation of intermediate variables of primary importance in understanding individuals’ social, behavioural and other kinds of outcomes. In this book Dawn Iacobucci uses the method known as structural equation modeling (SEM) …
This text explores even the fundamental assumptions underlying mediation analysis and describes options for analyzing mediation data as well as providing syntax for a widely available and popular computer program so users can begin implementing mediation ideas immediately on the…
This text argues that the methodology of quantitative research is a unified discipline with basic notions, procedures and ways of reasoning which can be applied across the social, behavioural and life sciences.
This text argues that the methodology of quantitative research is a unified discipline with basic notions, procedures and ways of reasoning which can be applied across the social, behavioural and life sciences.
Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernards unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodolog…
Most marketing managers and CEOs want to know what return they can expect on marketing expenditure. In this second edition, Tim Ambler explains how to determine which portfolio of marketing activities will reap the best outcome and sales.
"The book has four aspects which together make it unique. Firstly, it takes the reader through all the stages of research from design, through conduct, analysis and interpretation to reporting the research, including advice on presenting a paper or a poster at a conference. Seco…