This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to com…
A comprehensive book of how to speak in public about science Includes methods and techniques of communication Features exercises to perfect the technique of speaking in public.
This book introduces the basic techniques and methods traditionally used in speaking about science to the public. The public often has a very different perception and understanding of science, and this must be taken into account when communicating with the public. This volume co…
This book introduces the basic techniques and methods traditionally used in speaking about science to the public. The public often has a very different perception and understanding of science, and this must be taken into account when communicating with the public. This volume co…
