This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for polit…
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'This book should be compulsory reading for every European politician, student and scholar. It vividly and effectively displays how the European Union entered the domestic politics of member states by reshaping party systems, party preferences, and strategies after multiple prof…
This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. …
Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn i…
Indian Entrepreneurship: A Nation Evolving
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Type: Book
This book provides cutting-edge insights into factors, issues and instruments that foster entrepreneurship and innovation in its various guises ,in India - the fastest growing economy in the world today. India's future is predicated upon the capabilities of its people and organi…
This book provides a set of integrated frameworks-capital, systems, and objects-that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success. Many organizations are currently addressing two important transformational …
This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demogra…
This book explores the varying ways in which political parties in Europe make arguably their most important decisions: the selection of their leaders. The choice shapes the representation of a party externally. It also influences the management of internal conflict, because ther…
The Ordinary Presidency of Donald J. Trump
by Herbert, Jon, McCrisken, Trevor, Wroe, Andrew
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Type: Book
The presidency of Donald J. Trump is rather ordinary. Trump himself may be the most unusual, unorthodox and unconventional president the US has ever had. Yet, even with his extraordinary personality and approach to the job, his presidency is proving quite ordinary in its accompl…
The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the ap…
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual…
This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis a…
