Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many…
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many…
"This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial lo…
"This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial lo…
"Research universities commonly have an office of technology transfer. University technology transfer involves the identification, protection, and marketing of university research output in order to transfer opportunities from the university into the commercial sphere. Businesse…
Question time -- Coming out -- How it works -- Why it is difficult -- Structures -- Going to market -- Mind the gap -- Innovation community -- Give and take -- Currencies and metrics -- Impact -- Whatever next. "Research universities commonly have an office of technology transf…
"Research universities commonly have an office of technology transfer. University technology transfer involves the identification, protection, and marketing of university research output in order to transfer opportunities from the university into the commercial sphere. Businesse…
"Research universities commonly have an office of technology transfer. University technology transfer involves the identification, protection, and marketing of university research output in order to transfer opportunities from the university into the commercial sphere. Businesse…
"This clear and concise manual will help librarians understand licenses so that they can become better reviewers, drafters, and negotiators"--
"This clear and concise manual will help librarians understand licenses so that they can become better reviewers, drafters, and negotiators"--
"This clear and concise manual will help librarians understand licenses so that they can become better reviewers, drafters, and negotiators"--
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A par…
With a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA Sports marketing is not only a global phenomenon, but also a major industry in its own right.