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Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspec…
This comprehensive book provides nutritionists with an easy-to-understand overview of key concepts in the field. The material is presented along with vivid images from the National Geographic Society, illustrations, and diagrams. Numerous pedagogical features are integrated thro…
Superstar Hollywood actress and former model Cameron Diaz shares her advice on how to live a happier, healthier and stronger life. Her message is not about a strict new diet or crazy exercise regime - it's about looking after your body and learning to love the skin you're in
This volume explores the effectiveness of legal interventions aimed at promoting healthier lifestyles. In it, W.A. Bogart examines the complex effects of law and its relationship with norms, including the unintended consequences of regulation
Dan Buettner's The Blue Zones (2008) identified the healthiest, longest-living societies on the planet. In this follow-up, he outlines methods for replicating their healthy lifestyles
The consumer society reader
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Type: Book
"How to Be a Parisian" brilliantly deconstructs the French woman's views on culture, fashion and attitude. Unlike other books on French style, this illustrated handbook is full of wit and self-deprecating humour. The authors - Anne Berest, Audrey Diwan, Caroline De Maigret and S…
Forlagets beskrivelse: Rheumatology Practice in Occupational Therapy is a valuable new handbook focusing on the core area of rheumatology. It provides practical guidance to help occupational therapists treat and manage rheumatic disease in both clinical and community settings an…