What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers underst…
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers underst…
Goods from the East focuses on the fine product trade's first Global Age: how products were made, marketed and distributed between Asia and Europe between 1600 and 1800. It brings together established scholars as well as new, to provide a full comparative and connective study of…
Scope and content: "The imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East--the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the Eas…
"The imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East--the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the tr…
"The imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East--the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the tr…
"The imperative of the long-distance seaborne trade of Europeans, from the age of exploration, was to acquire the goods of the exotic East--the silks and porcelains and tea of China, the spices of the spice islands and the textiles of India. Goods from the East focuses on the tr…
Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, b…