Médias et affaires -- Australie

MR

Media relations: issues and strategies

by Johnston, Jane

0 Type: Book

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

MR

Media relations: issues & strategies, 2nd edition

by Johnston, Jane

0 Type: Book

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. A thorough introduction to the essentia…