This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring …
Equipping you with a solid understanding of the core principles of IS and how it is practiced, this book covers the developments from the field and their impact on the rapidly changing role of IS professional.
"Equipping you with a solid understanding of the core principles of IS and how it is practiced, the brief FUNDAMENTALS OF INFORMATION SYSTEMS, 8E covers the latest developments from the field and their impact on the rapidly changing role of today's IS professional. A concise nin…
Equipping you with a solid understanding of the core principles of IS and how it is practiced, the brief FUNDAMENTALS OF INFORMATION SYSTEMS, 8E covers the latest developments from the field and their impact on the rapidly changing role of today's IS professional. A concise nine…
This reference book for system engineers, architects, and managers focuses on how to design, analyze, and deploy Web service-based workflows for both business and scientific applications in a broad domain of healthcare and biomedicine. It discusses recent research and developmen…
This reference book for system engineers, architects, and managers focuses on how to design, analyze, and deploy Web service-based workflows for both business and scientific applications in a broad domain of healthcare and biomedicine. It discusses recent research and developmen…
This reference book for system engineers, architects, and managers focuses on how to design, analyze, and deploy Web service-based workflows for both business and scientific applications in a broad domain of healthcare and biomedicine. It discusses recent research and developmen…
Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there's a better way to anticipate your customers' needs? Perhaps you've even thought to yoursel…
This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms…
This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms…
"Russell Walker investigates the use of big data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of big data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google…
