"This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market p…
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Praise for Professional Services Marketing. "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."--David Maister, author of Managing the Professional Service Firm." Professional Services Marketi…
A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,…
