This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; marke…
The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's essential that it fully embraces the diversity and nuances of society. Inclusive Marketing provides a practical blueprint to embedding true representation acr…
CONTENIDO: La creación de los océanos azules - Herramientas y esquemas analíticos - Reconstrucción de las fronteras del mercadeo - Enfocarse en la perspectiva global, no en las cifras - Ir más allá de la demanda existente - Aplicar la secuencia estratégica correcta - Vencer las …
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Managem…
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Managem…
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Manageme…
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Managem…
"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Managem…
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone …
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone …
"Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone…
Creating content is easy : finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top …
Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes th…
