Following the success of the second (1995) edition, this report takes a fresh perspective on the industry, reviewing changes and developments in industry structure, corporate strategies, market condition, technology and application trends. This profile is fully revised with mark…
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"Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students"--Page ix.
The new 6th Edition of this popular market report will be published by the end of December. Brought to you by the team behind Pump Industry Analyst, Profile of the International Pump Industry: Market Prospects to 2010, reviews the markets and major manufacturers of industrial pu…
The additive families are considered with an outline of the technical issues and the trends driving the markets. The main marketplaces for each additive type are discussed and the trends outlined. It contains an overview of the significant trends in the four largest plastics mar…
Study of management problems in respect of marketing profitability, with particular reference to the USA - covers theoretical aspects of profitability measurement, profit planning, costing, budgeting, production control, price policy, managerial accounting, etc.
Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its r…
