The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the b…
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
by Keller, Kevin Lane, Hansen, Torben, Goodman, Malcolm, Brady, Mairead
by Kotler, Philip, Keller, Kevin Lane, Hansen, Torben, Goodman, Malcolm, Brady, Mairead
by Kotler, Philip, Keller, Kevin Lane, Hansen, Torben, Goodman, Malcolm, Brady, Mairead
fromAlways learning
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the bo…
by Kotler, Philip, Keller, Kevin Lane, Hansen, Torben, Brady, Mairead, Goodman, Malcom
"The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the b…
by Kotler, Philip, Keller, Kevin Lane, Hansen, Torben, Goodman, Malcolm, Brady, Mairead
by Kotler, Philip, Keller, Kevin Lane, Hansen, Torben, Goodman, Malcolm, Brady, Mairead
This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources.
