Marketing -- Mathematical models

Key marketing metrics: the 50+ metrics every manager needs to know

by Bendle, Neil T.

0 Type: Book

"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impac…

Key marketing metrics: the 50+ metrics every manager needs to know

by Bendle, Neil T.

0 Type: Book

"This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impac…