'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either doe…
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"Based on five years of research into how great companies make strong marketing strategies, this book is written for practitioners to highlight why marketing planning falls and what can be done about it. Making Marketing Happen is an essential text for marketers who already know…
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either doe…
"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy custom…
Cash in with guerrilla marketing's greatest hits. Updated, adapted, remastered ... the father of guerrilla marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver the best of guerrilla marketing--a combination of the latest secre…
Contributions from 35 Guerrilla hits updated for a new generation, including: The Guerrilla Marketing Handbook; Guerrilla Publicity; Guerrilla Marketing in 30 Days; Guerrilla Marketing for Writers; Guerrilla Social Media Marketing; Guerrilla Marketing on the Internet; Guerrilla …
This handbook helps entrepreneurs reshape their approach to branding, advertising, social media, publicity, affiliate marketing, networking and more.
Cash in with guerrilla marketing's greatest hits. Updated, adapted, remastered ... the father of guerrilla marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver the best of guerrilla marketing--a combination of the latest secre…
Cash in with guerrilla marketing's greatest hits. Updated, adapted, remastered ... the father of guerrilla marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver the best of guerrilla marketing--a combination of the latest secre…
Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing pla…