"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The ev…
"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The ev…
"Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the Chartered Institute of Marketing …
"Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the Chartered Institute of Marketing …