"This book comprehensively covers the topic of sustainability in the clothing and fashion sector. Sustainability is applied under different industrial sectors and there has to be a distinction in every industrial sector when it comes to sustainability in its application. Though …
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically settin…
Table of Contents: SECTION I: THE CASE FOR GREENER PRODUCTS: Introduction. -- Market Drivers for Greener Products. -- Regulatory Drivers for Greener Products. -- SECTION II: MAKING GREENER PRODUCTS: Greener Product Design Examples. -- Advancement and Applications of the Framewor…
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically settin…
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically settin…
In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to a…
The ultimate sourcebook of inspiration for anyone interested in creating forward-thinking, eco-savvy package design. Not only does this book feature work by the top visionaries in their field, it also highlights a wealth of eco-friendly materials such as recycled packaging, soy-…
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relations…
"This new book provides some fascinating insights into how competition develops and changes across the whole value chain to the end consumer. It sets out clearly and comprehensively the variety of changes impacting on consumers and companies in a wide range of settings. The book…
