"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically settin…
"This book comprehensively covers the topic of sustainability in the clothing and fashion sector. Sustainability is applied under different industrial sectors and there has to be a distinction in every industrial sector when it comes to sustainability in its application. Though …
The ultimate sourcebook of inspiration for anyone interested in creating forward-thinking, eco-savvy package design. Not only does this book feature work by the top visionaries in their field, it also highlights a wealth of eco-friendly materials such as recycled packaging, soy-…
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help read…
The truth about green business
by Friend, Gil, Kordesch, Nicholas, Privitt, Benjamin
fromThe truth about
"Everything you need to know to green your business and grow your profit"--
"This short textbook provides a core understanding of the intersection between business and the natural environment. The sector's rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecologic…