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Marketingmanagement

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Essentials of marketing

Essentials of marketing: a marketing strategy planning approach

by Perreault, William D., Cannon, Joseph P., McCarthy, Edmund Jerome

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Subjects

Marketingmanagement (181) Marketing (93) Marketing -- Management (51) Marketing -- Gestion (42) Marktforschung (17) Internet marketing (15) Internationales Marketing (14) Marketingstrategie (13) Strategisches Management (13) Beziehungsmarketing (12) Kommunikationspolitik (12) ONLINE MARKETING (12) Marketing sur Internet (11) Marketingpolitik (11) (Springer Nature Subject Code… (9) (Springer Nature Subject Coll… (9) Konsumentenverhalten (9) Marketing -- Recherche (9) Marketing research (9) Marketingtheorie (9) (Produktform)Electronic book … (8) (VLB-WN)1785: Hardcover, Soft… (8) Management (8) Verbraucherverhalten (8) Werbung (8) (Springer Nature Marketing Cl… (7) (stw)Marketingmanagement (7) Deutschland (7) Europe (7) Strategic planning (7) (Produktform)Paperback / soft… (6) Business and Management (6) Consumer behavior (6) Digitalisierung (6) Markenführung (6) Marketing -- Gestion. -- Euro… (6) Marketing -- Management. -- E… (6) Marketingforschung (6) Planification stratégique (6) Strategisches Marketing (6) Wettbewerbsstrategie (6) social media (6) Consommateurs -- Comportement (5) Markenpolitik (5) Marketing channels (5) Marketing relationnel (5) Preispolitik (5) Relationship marketing (5) Social Web (5) USA (5) Verbraucherforschung (5) Welt (5) (Produktform)Hardback (4) (VLB-Produktgruppen)TN000 (4) (lcsh)Internet marketing (4) Corporate Social Responsibili… (4) Datenanalyse (4) Event-Marketing (4) Kennzahl (4) Kundenanalyse (4) MARKTORIENTIERTE UNTERNEHMENS… (4) Mathematisches Modell (4) Médias sociaux (4) Theorie (4) Unternehmen (4) Werbewirkung (4) advertising (4) produktpolitik (4) (Springer Nature Marketing Cl… (3) (VLB-WN)9785: Nonbooks, PBS /… (3) (Zielgruppe)Professional/prac… (3) (stw)Online-Marketing (3) Absatzweg (3) Beziehungsmanagement (3) Branding (Marketing) (3) Communication en marketing (3) Communication in marketing (3) Customer relations (3) Export marketing (3) Export marketing -- Cross-cul… (3) Hochschule (3) Industrial management (3) Industrial marketing (3) Intelligence artificielle (3) Interkulturelles Verstehen (3) Internet (3) Kommunikation (3) Kommunikationsstrategie (3) Kreativität (3) Kundenmanagement (3) Künstliche Intelligenz (3) Marketing -- Controlling (3) Marketing -- Cross-cultural s… (3) Marketing -- Data processing (3) Marketing -- Europe (3) Marketing -- Mathematical mod… (3) Marketing -- Modèles mathémat… (3) Marketing -- Social aspects (3) Marketing -- Études transcult… (3) Marketing industriel (3) Marketing mix (3) Marketingplanung (3) Online-Werbung (3) Product management (3) Produits commerciaux -- Gesti… (3) Sales management (3) Small business marketing (3) Strategische Planung (3) Verkaufspersonal (3) Verkooptechnieken (3) Vertriebspolitik (3) Wettbewerbsvorteil (3) Wirtschaftswissenschaftliche … (3) World Wide Web 2.0 (3) Zielgruppe (3) artificial intelligence (3) branding (3) kunstmatige intelligentie (3) (Keywords)Emotional Selling (2) (Keywords)Erlebnismarketing (2) (Keywords)Kommunikationspolit… (2) (Keywords)Markenmanagement (2) (Keywords)Werbebranche (2) (Produktform)Mixed media prod… (2) (Springer Nature Subject Code… (2) (Springer Nature Taxonomy)324… (2) (Springer Nature Taxonomy)333… (2) (VLB-WN)1784: Hardcover, Soft… (2) (lcsh)Marketing--Management (2) Absatzmarktcharakterisierung (2) Asien (2) B-to-B-Marketing (2) BUSINESS & ECONOMICS -- E-Com… (2) BUSINESS & ECONOMICS -- Marke… (2) Brand name products -- Manage… (2) CDR (2) CSR (2) CSR Flagship Projects (2) Circuits de distribution (2) Computers -- Database Managem… (2) Corporate Digital Responsibil… (2) Data Mining (2) Destinationsmanagement (2) Digital privacy (2) Digitalethik (2) Economics (2) Einführung (2) Electronic commerce (2) Entreprises multinationales -… (2) Erfolgsfaktor (2) Erlebnismarketing (2) Ethnomarketing Chinesen Musli… (2) Faktor Kultur im Marketing (2) Gesellschaftliche Verantwortu… (2) Gestion d'entreprise (2) Gestion du marketing (2) Global Brands globale Marken (2) Globalisierung (2) Hardback (2) Impression formation (2) Interkulturelles Management (2) International business enterp… (2) Internationale Markenführung (2) Internationale Verhandlungsfü… (2) Internationale Vermarktung St… (2) Investitionsverhalten (2) Kanada (2) Kulturelle Herausforderung im… (2) Kundenbedürfnisse analysieren (2) Kundenbindung (2) Kundendaten (2) Kundenwert (2) Käuferverhalten (2) Markedsføringsledelse (2) Markenartikel (2) Markenimage (2) Markenkrisen (2) Marketing -- 0 Gesamtdarstell… (2) Marketing -- Aspect social (2) Marketing -- Informatique (2) Marketing -- Lehrmittel (2) Marketing -- Technological in… (2) Marketing Research -- Statist… (2) Marketing relationnel -- Étud… (2) Marketingkonzept (2) Marknadsföring (2) Motive und Herausforderungen … (2) Performance Management (2) Plattformökonomie (2) Produktmanagement (2) Ratgeber (2) Relationship marketing -- Cas… (2) Sales promotion (2) Standardisierung und Differen… (2) Tourismus (2) United States (2) Unternehmenserfolg (2) Ventes -- Gestion (2) Verkauf (2) Vertrieb (2) Vertriebsweg (2) Werbeplanung (2) Économie politique (2) Öffentlichkeitsarbeit (2) (Keywords)Kommunikationsmanag… (1) (Keywords)Kommunikationsstrat… (1) (Keywords)Unternehmenskommuni… (1) (Produktform (spezifisch))Wit… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Taxonomy)367… (1) (VLB-WN)1783: Hardcover, Soft… (1) (VLB-WN)9490: Nonbooks, PBS /… (1) (VLB-WN)9639: Nonbooks, PBS /… (1) (Zielgruppe)Upper undergradua… (1) (lcsh)Marketing (1) (lcsh)Marketing research--Sta… (1) (lcsh)Marketing--Data process… (1) (lcsh)Marketing--Social aspec… (1) (lcsh)Online social networks-… (1) (lcsh)Small business marketing (1) (lcsh)Social media--Economic … (1) (lcsh)Social media--Games (1) (lcsh)Social networks--Games (1) (lcsh)Strategic planning (1) (stw)Computerspiel (1) (stw)Data Mining (1) (stw)Deutschland (1) (stw)E-Business (1) (stw)Event-Marketing (1) (stw)Ferienunterkunft (1) (stw)Interne Kommunikation (1) (stw)Investor Relations (1) (stw)KMU (1) (stw)Konsumentenverhalten (1) (stw)Markenführung (1) (stw)Markenimage (1) (stw)Marktforschung (1) (stw)Performance-Management (1) (stw)Social Web (1) (stw)Stakeholder (1) (stw)Strategisches Management (1) (stw)Tourismusforschung (1) (stw)Urlaubsverhalten (1) (stw)Werbewirkung (1) (stw)Öffentlichkeitsarbeit (1) ALLEMAGNE (EUROPE CENTRALE). … (1) Advertising -- Cigarettes (1) Advertising -- Cigarettes -- … (1) Advertising -- History (1) Advertising media planning --… (1) Affaires -- Aspect de l'envir… (1) Agentur, Kunde, Medien (1) Agentur-Kunde-Medien-Beziehung (1) Aktuelle Mediaplanung (1) Annonsering -- historia (1) Asia (1) Associations sans but lucrati… (1) Australia (1) Automobile industry and trade (1) Automobiles -- Industrie et c… (1) Außendienst (1) BA83: Strategisches Marketing (1) BRAND MANAGEMENT + BRAND POLI… (1) BUSINESS & ECONOMICS -- Indus… (1) BUSINESS & ECONOMICS -- Manag… (1) BUSINESS & ECONOMICS -- Organ… (1) BUSINESS & ECONOMICS / Market… (1) BUSINESS & ECONOMICS / Market… (1) BUSINESS et ECONOMICS -- Cust… (1) Befragung (1) Behavior Settings (1) Betriebliche Kennzahl (1) Betriebswirtschaftslehre (1) Branding (Marketing) -- Histo… (1) Business & Economics -- Manag… (1) Business / Environmental aspe… (1) Business Management (1) Business Strategy/Leadership (1) Business communication (1) Business planning (1) CASE STUDIES (DOCUMENT TYPE) (1) CD-ROM (1) COMPANY SUCCESS (1) COMPETITIVENESS (ECONOMY) (1) Campagnes électorales -- Gest… (1) Campaign management (1) Camping (1) Canada (1) Cibles (Marketing) (1) Cigarette industry (1) Cigarette industry -- History… (1) Cigarettes -- Industrie -- 20… (1)

Contributor

Kotler, Philip (20) Keller, Kevin Lane (15) Brady, Mairead (5) Goodman, Malcolm (5) Hansen, Torben (5) Dichtl, Erwin (4) Farris, Paul W. (4) Hartley, Steven W. (4) Hollensen, Svend (4) Kerin, Roger A. (4) Berndt, Ralph (3) Cannon, Joseph P. (3) Grigsby, Mike (3) Gupta, Sunil (3) Heiland, Thomas (3) Homburg, Christian (3) Johnston, Mark W. (3) Lee, Kiefer (3) Lehmann, Donald R. (3) Marshall, Greg W. (3) Perreault, William D. (3) Upadhyay, Shashi (3) Walker, Orville C. (3) Ang, Swee Hoon (2) Arthur, Lisa (2) Best, Roger J. (2) Bloching, Björn (2) Ellis-Chadwick, Fiona (2) Gutting, Doris (2) Jobber, David (2) Lischka, Helena M. (2) Luck, Lars (2) Masterson, Michael (2) McCarthy, Edmund Jerome (2) McCormick, Kent, (Product dev… (2) McDonald, Malcolm (2) Mullins, John W. (2) Palmatier, Robert W. (2) Piercy, Nigel (2) Ramge, Thomas (2) Roetzer, Paul (2) Ryan, Damian (2) Tribby, MaryEllen (2) Tsai, Annie (2) Tuten, Tracy L. (2) Albach, Horst (1) Ansary, Adel I. el- (1) Arikan, Akin (1) Armstrong, Gary (1) Arslan, Yusuf (1) Baack, Donald (1) Bache, Heinz-Michael (1) Bauer, Hans H. (1) Bendle, Neil T. (1) Binder, Tanja (1) Blakeman, Robyn (1) Brown, David M. (1) Bruhn, Manfred (1) Candelo, Elena (1) Carney, William Wray (1) Carter, S., (Carter, Steve) (1) Carter, S., (Steve) (1) Cartwright, Roger (1) Chartered Institute of Market… (1) Chernev, Alexander (1) Clow, Kenneth E. (1) Cornwell, T. Bettina (1) Cunningham, Andrea (1) Deshpandé, Rohit (1) Dietrich, Gini (1) Donnelly, James H. (1) Doole, Isobel (1) Dumitrescu, Delia (1) Earls, Mark (1) Evans, Martin, (Martin J.) (1) Fantapié Altobelli, Claudia (1) Feiertag, Howard (1) Fullerton, Jami A. (1) GRAVES, PHILIP (1) Gil, Carlos (1) Glenister, Gordon (1) Godin, Seth (1) Gotts, Ian (1) Hall, Simon (1) Hammerschmidt, Maik (1) Harris, Lloyd C. (1) Hawkins, Del I. (1) Hiam, Alexander (1) Holtzhausen, Derina (1) Iacobucci, Dawn (1) Jantsch, John (1) Jham, Vimi (1) KLEINJOHANN, MICHAEL (1) KUSS, Alfred (1) Kapoor, Avinash (1) Kartajaya, Hermawan (1) Keillor, Bruce D. (1) Kenning, Peter (1) Kenyon, Alexandra J. (1) Kinni, Theodore B. (1) Kleinaltenkamp, Michael (1) Kleiser, Susan Bardi (1) Kostelijk, Erik (1) Kotler, Philip, Economist (1) Kotler, Philip, Economiste (1) Kotler, Philip, Wirtschaftswi… (1) Kreutzer, Ralf T. (1) Krishna, Aradhna (1) Krohmer, Harley (1) Kuester, Sabine (1) Kulshrestha, Chinmaya (1) Landry, Edward C. (1) Laver, Mark (1) Leong, Siew Meng (1) Leong, Siw Meng (1) Leroux Miller, Kivi (1) Lewis, Bobbi Kay (1) Lindgreen, Adam (1) Livingston, Geoff (1) Lowe, Robin (1) Luthy, Maxwell (1) MacCarthy, Edmund Jerome (1) Maklan, Stan (1) Mason, Henry (1) Mattin, David (1) Meek, Richard (1) Mesquita, Jose Marcos Carvalh… (1) Metha, Satish (1) Michelli, Joseph A. (1) Moeller Leslie H. (1) Morley, Malcolm (1) Mothersbaugh, David L. (1) Mothersbaugh, Linda L. (1) Mouncey, Peter (1) Mullins, John W., (John Walke… (1) Nicholson, Francis (1) Nijssen, E. J. (1) Pepels, Werner (1) Peter, Jerome Paul (1) Peñaloza, Lisa (1) Pfeifer, Phillip E. (1) Platschke, Kai (1) Pulizzi, Joe (1) Puri, Sandeep (1) Radoff, Jon (1) Rajagopal (1) Reibstein, David J. (1) Reinecke, Victoria (1) Revella, Adele (1) Reyes, Maria Isabel (1) Rich, Gregory A. (1) Robinson, Daniel J. (1) Rowsell, Dominic (1) Rudelius, William (1) SHARP, Byron (1) Salzer, Eva (1) Sander, Matthias (1) Schneider, Christoph (1) Secka, Marion (1) Sen-Gupta, Kim (1) Serazio, Michael (1) Setiawan, Iwan (1) Shank, Matthew D. (1) Sherratt, Andrew (1) Shipka, Danny (1) Solomon, Robert (1) Spiro, Rosann L. (1) Sridhar, Shrihari (1) Stanton, William J. (1) Stern, Louis W. (1) Stokburger, Gregor (1) Süsslin, Matthias (1) Tan, Chin Tiong (1) Tan, Ching Ting (1) Tiffany, Jenna (1) Tracy, Brian (1) Upadrista, Venkatesh (1) Veroni, Clive (1) Watson, Carolyn Findley (1) Weiser, Christoph (1) Weylman, C. Richard (1) Wilken, Markus (1) Wilson, Hugh (1) Winer, Russell S. (1)

Publisher

Pearson (14) Routledge (12) Springer Gabler (12) Kogan Page (10) Springer Fachmedien Wiesbaden (10) McGraw-Hill Education (9) Wiley (9) John Wiley & Sons (7) Pearson Prentice Hall (6) McGraw-Hill (5) Gabler (4) McGraw-Hill Irwin (4) Financial Times Prentice Hall (3) John Wiley & Sons, Inc (3) Oxford University Press (3) Pearson Education (3) Springer (3) Springer Fachmedien Wiesbaden… (3) Wharton School Publ (3) Beck (2) Business Science Reference (2) Deutscher Universitäts-Verlag (2) Dt. Taschenbuch-Verl (2) Dt. Univ.-Verl (2) Edward Elgar Publishing (2) IGI Global (2) McGraw-Hill Higher Education (2) McGraw-Hill/Irwin (2) Palgrave Macmillan (2) Pearson Education Limited (2) Redline-Verl (2) SAGE (2) Springer Berlin Heidelberg (2) Springer VS (2) American Management Associati… (1) Apple Academic Press, Inc (1) Butterworth-Heinemann (1) CRC Press (1) Capstone (1) Cengage (1) Dtv /KNO (1) Emerald Group Pub. Ltd (1) Financial Tines/Prentice Hall (1) Gower Pub (1) House of Anansi Press (1) IGI Global, Business Science … (1) Istanbul University Press (1) John Wiley and Sons (1) Jossey-Bass (1) Kogan (1) Mcgill-Queen's University Pre… (1) New Harvest/Houghton Mifflin … (1) New York Univ. Press (1) Nicholas Brealey (1) Oxford Univ. Press (1) PL Acad. Research (1) Palgrave (1) Pearson Education / Prentice … (1) Pearson India Ed (1) Pearson Power (1) Pearson/Prentice Hall (1) Philadelphia (1) Portfolio (1) Praeger (1) Que Publ (1) Red Globe Press (1) Redline (1) Rowman & Littlefield (1) Sage publ (1) Springer International Publis… (1) Springer-Verlag GmbH (1) Thomas Nelson (1) Univ. of Alberta Press (1) Verlag Franz Vahlen (1) Wharton School Pub (1) Wiley Pub (1)

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2023 (1) 2022 (5) 2021 (10) 2020 (24) 2019 (12) 2018 (9) 2017 (6) 2016 (6) 2015 (14) 2014 (17) 2013 (11) 2012 (13) 2011 (4) 2010 (9) 2009 (15) 2008 (5) 2007 (3) 2006 (2) 2005 (2) 2002 (3) 2001 (5) 1994 (2) 1991 (1)

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