Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural
Provides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural
"Vincent Mosco's heavily revised and thoroughly updated "Political Economy of Communication" is a masterpiece. (It) is the one single indispensable book that all media students and scholars need to read to understand this vital and growing area of research"--Robert W. McChesney,…
This informative survey provides a thematic global history of popular culture focusing on the period since the end of the World War II. Raymond Betts considers the rapid diffusion and "hybridization" of popular culture as the result of three conditions of the world
Arguing that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks, i.e. social environments that are driven by combinations of forms of consumption, this text demonstrates the importance of control and surveillance in consumer c…
Shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still