"Thoroughly revised and updated, this book offers a comprehensive resource for understanding information technology (IT) strategic planning and implementation within healthcare institutions. Filled with illustrations and case studies, the book is written for leaders and high-lev…
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of is…
A structured strategic management approach is what's needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now…
Despite some recent successes in Ghana, further improvements in health outcomes are inpart hampered by the lack of skilled service providers, or human resources for health (HRH), particularly in rural areas, where critical health services are needed most. To address thelack of i…
Despite some recent successes in Ghana, further improvements in health outcomes are inpart hampered by the lack of skilled service providers, or human resources for health (HRH),particularly in rural areas, where critical health services are needed most. To address thelack of in…
