The Participatory cultures handbook
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by…
Takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win …
The author argues that liveness is the product of a dynamic interaction between media institutions, technologies and users. In doing so, she challenges earlier conceptions of the notion, which tended to focus on either one of these contributors to its construction. By analyzing …
An analysis from journalists and academics of the changing nature and peril of how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors analyze diverse cases of media capture worldwide, many drawn from firsthand experie…
How new conceptions of human-environment interaction became central to design theories and practices in the 1970s At the end of the 1960s, new models of responsiveness between humans and their environments had a profound impact on theories and practices in architecture, design, …
When and how do communication and history impact each other? How do disciplinary perspectives affect what we know? Through a critical collection of essays written by scholars in the field, this book addresses the engagement of communication and history as it applies to the study…
Popular Culture in a Globalised India
Presenting India's rich popular cultural traditions, this book includes chapters, which provide insights into various aspects of the social, cultural, economic and political diversity of a globalised India.
