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"What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and fam…
"Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harnes…
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia…
Qué es el marketing sensorial y por qué es interesante y también es importante? Krishna lo define como "marketing que involucra a los sentidos de los consumidores y afecta a su comportamiento." En este libro editado, los autores discuten cómo los aspectos sensoriales de los prod…
