For students who care about how the world works, microeconomics is probably the most relevant, interesting, and important subject they can study. (Macroeconomics is the second-most important subject.) A good grasp of microeconomics is vital for managerial decision making, for de…
Our goal in the 12th edition, as it was in the first edition, is to instill in students a fascination with both the functioning of the economy and the power and breadth of economics. The first line of every edition of our book has been "The study of economics should begin with a…
Este libro es producto de las ideas, del conocimiento, de la experiencia y de las turbulencias de mis 30 años de profesión. Durante ese tiempo he conocido empresarios, profesionales y académicos que fueron forjando en mí una filosofía, un estilo para abordar el marketing y la es…