"Scientists turn to metaphors to formulate and explain scientific concepts, but an ill-considered metaphor can lead to social misunderstandings and counterproductive policies, Brendon Larson observes in this stimulating book. He explores how metaphors can entangle scientific fac…
Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and ann…
Uses trash as the unlikely metaphor to show how African films have depicted the globalized world
"In Thinking of Others, Ted Cohen argues that the ability to imagine oneself as another person is an indispensable human capacity - as essential to moral awareness as it is to literary appreciation - and that this talent for identification is the same as the talent for metaphor.…
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagi…
Traditional thinking on metaphors has divided them into two camps: dead and alive. Conventional expressions from everyday language are classified as dead, while much rarer novel or poetic metaphors are alive. In the 1980s, new theories on the cognitive processes involved with th…
"Traditional thinking on metaphors has divided them into two camps: dead and alive. Conventional expressions from everyday language are classified as dead, while novel or poetic metaphors are regarded as alive. In the 1980s, new theories on the cognitive processes involved with …
This book describes and explores the linguistic metaphors used by architects to assess design solutions in building reviews, and the conceptual mappings that motivate them. The genre perspective adopted throughout the work offers a view of figurative language that considers its …
