"Browse a bookstore's philosophy section and you will find hefty tomes devoted to the analysis of single concepts such as friendship, authenticity, guilt, power, morality, freedom, and evil. Scholars wrestle with the precise meaning of these concepts because they are inherently …
"Browse a bookstore's philosophy section and you will find hefty tomes devoted to the analysis of single concepts such as friendship, authenticity, guilt, power, morality, freedom, and evil. Scholars wrestle with the precise meaning of these concepts because they are inherently …
"Browse a bookstore's philosophy section and you will find hefty tomes devoted to the analysis of single concepts such as friendship, authenticity, guilt, power, morality, freedom, and evil. Scholars wrestle with the precise meaning of these concepts because they are inherently …
"Browse a bookstore's philosophy section and you will find hefty tomes devoted to the analysis of single concepts such as friendship, authenticity, guilt, power, morality, freedom, and evil. Scholars wrestle with the precise meaning of these concepts because they are inherently …
This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are …
"This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they…
"In this timely, wide-ranging and inspiring book, Jonathan Charteris-Black provides detailed and critical insights into the key roles played by metaphor and metonymy in framing the debate around the Covid-19 pandemic. He shows how, through their strong appeal to emotion, metapho…
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagi…
Contagious metaphor