"Illustrates how the discovery of electromagnetism in 1820 not only led to technological inventions, such as the dynamo and the telegraph, but also legitimized modes of reasoning that manifested a sharper ability to perceive how metonymic relations could reveal the order of thin…
"Illustrates how the discovery of electromagnetism in 1820 not only led to technological inventions, such as the dynamo and the telegraph, but also legitimized modes of reasoning that manifested a sharper ability to perceive how metonymic relations could reveal the order of thin…
"Illustrates how the discovery of electromagnetism in 1820 not only led to technological inventions, such as the dynamo and the telegraph, but also legitimized modes of reasoning that manifested a sharper ability to perceive how metonymic relations could reveal the order of thin…
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to expl…
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to expl…
Metonymy in cognitive linguistics - Linguistic and conceptual metonymy - Metonymy and reference - Implicit co-activation of mental content - Metonymy, metaphor, zone activation - A content-based typology of metonymies - Cross-linguistic and corpus study of metonymy - Metonymic s…
Over the past few decades, cognitive linguistic research has turned metonymy from the "poor sister" of metaphor into a ubiquitous conceptual phenomenon. However, this broad notion of metonymy might run the risk of becoming too unrestricted and vacuous. In order to come to grips …
Over the past few decades, cognitive linguistic research has turned metonymy from the "poor sister" of metaphor into a ubiquitous conceptual phenomenon. However, this broad notion of metonymy might run the risk of becoming too unrestricted and vacuous. In order to come to grips …
La 4e de couverture indique : The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book …
"The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book deal with the language and co…
"The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book deal with the language and co…
The present book contains a transcribed version of the lectures given by Professor Zóltan Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book deal with the language and con…
