This book provides a vivid examination of the issue of consumer inequality in America--one of society's most under-discussed and critical issues--through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel fr…
"Everyone--regardless of race, gender, or other appearance-based factors--should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in…
"When even everyday encounters can have precarious consequences for minorities in America, Michelle R. Dunlap offers a tapestry of how they experience shopping and the marketplace. Based on extensive interviews, Dunlap gives voice to personal narratives often unheard, offering c…
"Videos capturing everyday indignities and injury toward Black or Brown consumers have become media staples, showing the complexity, risk, and traumas many shoppers encounter in retail, restaurants, and other marketplaces. But each one quickly fades in the media spotlight. In Re…
"When even everyday encounters can have precarious consequences for minorities in America, Michelle R. Dunlap offers a tapestry of how they experience shopping and the marketplace. Based on extensive interviews, Dunlap gives voice to personal narratives often unheard, offering c…
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
In an era of increasing ethnic diversity within individual countries, national boundaries are no longer the only cultural barriers marketers need to consider. Drawing on insights from across the social sciences and humanities, this work study uses case examples to illustrate the…
