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"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media. "Spreadable Media…
This path-breaking book explores how solidarity towards vulnerable others is performed in our media environment. It argues that stories where famine is described through our own experience of dieting or or where solidarity with Africa translates into wearing a cool armband tell …
Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include: A new chapter on advertising and sponsorship. Extensive revision and updating throughout …
Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include: A new chapter on advertising and sponsorship. Extensive revision and updating throughout …
Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include: A new chapter on advertising and sponsorship. Extensive revision and updating throughout …