Mobile apps (or apps) are software applications developed to run on mobile devices such as smartphones and tablets, among other devices. The number of apps has grown tremendously since Apple opened the first app store in 2008. For example, in March of 2009 the Google Play app st…
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The use of information communication technology (ICT) by consumers in event contexts with the aim to enhance the event experience has increased significantly in recent years. This study serves to explore how such experiences are evolving in an era driven by ubiquitous connectivi…