"In this rollicking account of fashion photography's golden age, bestselling author Michael Gross brings to life the wild genius, ego, passion, and antics of the men (and a few women) behind the camera ... From the postwar covers of Vogue to the triumph of the digital image, the…
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. 0With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese…
"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese…
"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese…
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumers purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years wit…
For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis.
For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business …
1. Introduction 2. Elements of Fashion and Apparel 3. Exotic Impulses in Fashion and Apparel 4. Fashion Design and Product Development 5. Female to Feminine 6. Fashion Entrepreneurship 7. Fashion Photography 8. Lingerie to Swim wear 9. Using Perfume and Techniques of Make-Up 10.…
"An illuminating investigation into a class of enterprising women aspiring to 'make it' in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to Y…
"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attent…
Costing for the Fashion Industry is a practical, easy-to-use guide to the manufacture, sourcing and risk management methods essential to make a new fashion business venture financially viable. Each chapter focuses on a theme, such as entrepreneurship, time constraints, global aw…
Introduction -- 1. Small and Medium-Sized (SMEs) Clothing Businesses 2. Risk Management 3. Global Awareness and New Markets 4. Product Cost When Sourcing -- 5. The Nature of Clothing Manufacture and the Need for Costing -- 6. The Elements of Cost 7. Costing Over Periods of Time …