Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level, strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods and metrics for multicha…
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful meth…
'Multichannel Marketing' goes beyond top-level, strategic discussion of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical, tested methods & metrics for multichannel marketing programs.
