This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy exam…
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
"'Soft power' emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength, but on influence. While the resources of 'hard power' are tangible--force and finance--soft power resources include ideas, knowledge, …
"'Soft power' emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength, but on influence. While the resources of 'hard power' are tangible--force and finance--soft power resources include ideas, knowledge, …
In Cities, Museums and Soft Power, museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time. Soft power is the exercise of influence through attraction, persuasion, and…