Introduction: Observational research vs. the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segme…
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What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.
The creation, maintenance, revision, and destruction of public memory is inherently a multimodal rhetorical process, and architecture, objects, images, sound, and texts are among the persuasive resources that can be marshalled at sites of public memory. The production of public …
This volume explores opportunities for writing and rhetorical education at museums, archives and memorials. It follows students working and writing at well-known sites of international interest, at local sites and in digital spaces. From composing and delivering museum tours, to…
