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Il libro raccoglie le più aggiornate teorie scientifiche sugli aspetti psicologici, neurologici ed economici del gioco d'azzardo. È un testo fondamentale per i ricercatori che intendono comprendere i meccanismi compulsivi alla base di ogni forma di dipendenza.
"What produces emotions? Why do we have emotions? How do we have emotions? Why do emotional states feel like something? What is the relation between emotion, and reward value, and subjective feelings of pleasure? How is the value of a good represented in the brain? Will neuroeco…
"A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegian…
This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and dev…
Neuroeconomics and the firm
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Type: Book
Neuroeconomics and the firm
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Type: Book
'This volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. The traditional theory of the firm has focused on the strategic, operational and resource management objectives of …
Functional magnetic resonance imaging (fMRI), which allows researchers to observe neural activity in the human brain noninvasively, has revolutionized the scientific study of the mind. An fMRI experiment produces massive amounts of highly complex data; researchers face significa…
An overview of statistical methods for analyzing data from fMRI experiments.