From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous cons…
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Discusses many of the ways that New York City dropped its crime rate between the years of 1991 and 2000.
The crime decline -- some vital statistics -- A safe city now? -- Continuity and change in New York City -- Of demography and drugs: testing two 1990s theories of crime causation -- Policing in New York City -- Open questions -- Lessons for American crime control -- Crime and th…