This project examines the medical management of pain and injury in British Olympic sport. By drawing upon the perspectives of health-care providers, it explores key developments such as the professionalisation, formalisation and bureaucratisation of sports medicine and the conse…
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This research examines the use of volunteering at the Beijing 2008 Olympic Games for the creation of human, social and political capital at individual, organisational and societal levels. Despite a long tradition of Olympic volunteering, this has not been investigated so far. Th…
This thesis attempts to explore the discursive construction of Olympic ideology in the 2008 Torch Relay news coverage by the British and the Chinese media. It applies a corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) to analyse how and why the…
London 2012 was the 30th Olympiad, and the third time that London had hosted an Olympic Games. The rationale for hosting the Games was to undertake a large-scale regeneration of Stratford and the East London region. The research explored the experiences of community representati…
This thesis examines the extent to and the way in which the contemporary political and socio-cultural context of South Korea, a divided, postcolonial and Northeast Asian nation is embedded in the national media coverage of global sport events, especially the 2008 Beijing Olympic…
The purpose of this thesis is to Investigate the relation between mega sport event, media and Korean nationalism in the context of globalisation. Attention is paid to the South Korean media coverage of the 2004 summer Athens Olympic Games. A process/figurational sociological per…
This study focuses on the image representation of the advertising design of the Olympic Games. The research aim to explore the development of advertising design, and to analysis the elements and style. Second, summarize and analyze the style of the official advertising content o…
This thesis analyses ethnographic data gathered during participant observation within two vernacular town carnivals in East Devon and Dorset during 2012 and within the professional Cartwheelin’ and Battle for the Winds street performances which were staged as part of the Maritim…
Scholarship concerning relations between North and South Korea has focused on the political and economic areas of relations between the two Koreas, and the unification issue has been mainly considered a work of government conducted in the formal political domain. However, this t…