Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is…
The science of web surveys
by Couper, Mick, Tourangeau, Roger, Conrad, Frederick George
In this volume, the authors provide a comprehensive summary of the literature on this method of data collection that is rapidly growing in popularity. The book includes new syntheses of the authors' work and other important research on Web surveys including a meta-analysis of st…
The development and widespread use of Web surveys have resulted in an outpouring of research on their design. In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary and synthesis of the literature on this increasingly popular method of data collection. Th…
"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical exper…
